Karen Dubinsky is a leading brand strategy consultant and qualitative market researcher
Since starting her firm in 1987, she has developed insights and strategies for both major corporations and entrepreneurs, including:
JPMorgan Chase's first Global Brand Strategy; the integration of that strategy through all LOBs; and the communication of that strategy around the world
MasterCard's original debit card and co-branding strategies; communications research on all major advertising and direct marketing
209 Gin: brand strategy for this artisanal gin from San Francisco
Societe Generale; Deutsche Bank; BOA: brand integration strategies for these commercial bank/investment bank mergers and acquisitions
D&B: new product development research
Court TV, TNT, Lifetime, GSN: repositioning strategies
Seagram's repositioning of Chivas, Glenlivet, Crown Royal, Martel, Seagram Wine Coolers, and Absolut
Zagat's foray into TaxiTV
Edward Jones: communications research on all major advertising campaigns
FearNet: audience triggers and positioning strategy for this VOD network created by Comcast and Sony
Foxwoods Casino: brand image research and positioning
About Karen
Karen has a BA from Wellesley College, an MBA from Columbia University, and she recently received an MA in Medieval Studies from Columbia. She is currently working on a series of articles entitled "The Medieval Church and The Modern Corporation."
Karen is an avid theatre goer and poker player — "What a great way to learn about irrational triggers!"
She lives in New York City with her son, Jack, a 15-year-old soccer player and Xbox fan.