Rational Partners
in an Irrational World
financial services
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entertainment / media
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alcoholic beverages
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exciting start-ups...
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And beyond
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Testimonials
“Karen has one of the most incisive minds I've ever engaged. We worked closely for six years. Her ability to isolate and articulate subtle but high-impact customer insights consistently impressed me. She also architected the MasterCard positioning strategy that helped the company achieve its first market share turnaround in more than a decade. If you get the chance to work with her, seize it.”
“She takes the time to understand and refine the assignment and then delivers exceptional-quality work that fuels further creativity and improvement client-side. I strongly recommend her to organizations and entrepreneurs who wish to gain greater understanding of their business, their products and product concepts, their communications and the potential for all.”
“Karen is among the most insightful and unique marketing analysts I know. Her work is inventive and always relevant to the marketing assignment.”
“Karen is an exacting market research professional and in our work she successfully incorporated techniques and methodology that I had never seen implemented in my 30 years in the TV research field. I consider her one of the most innovative, forward-thinking marketing consultants in the business.”
“I have never worked with anyone better than Karen at taking lots of abstract consumer opinions on a specific issue and melding them into insightful, logical conclusions with recommended actions.”
“Karen is one of the best branding consultants in the business — she is strategic and creative.”
“She consistently brings unique points of view that delve into the core of the consumer insights she gleans. Karen can always be depended on to provide deep thinking very early on in a project's development.”
"She is both smart and knows how to find the triggers. She is great."